Sexy Boutique – PRIVACY POLICY
At Sexy Boutique, your privacy is important to us.
We recognise that your personal information is also important to you, and we share your concerns about how information is collected, used, and shared. Sexy Boutique is committed to safeguarding your personal information and will always handle it securely and carefully.
Sexy Boutique complies with all applicable Australian Privacy Laws and ensures that our staff are aware of their obligations. The following should give you a greater understanding of how we collect and use customer information.
Why do we collect this information?
We collect information for several reasons, including:
- To deliver products or services to you
- To better understand your requirements and preferences
- To improve our service
- To provide offers that are of greater interest or benefit to you
How do we collect this information?
We collect information in a number of ways:
- When you order goods or services, particularly for delivery
- If you join our loyalty programmes or special offers
- When you shop in our stores or interact with our website
What information do we collect?
The personal information we collect is typically supplied by you when you place an online order, provide feedback, or join our loyalty programmes. This information may include:
- Name
- Address
- Delivery address
- Phone number
- Email address
- Age details
- Gender
- Date of Birth
- Purchase information
Who do we share your information with?
We may need to share your personal details, such as your name and address, with companies who perform part of our service delivery. This includes organisations such as delivery companies, mail houses, and third-party fulfilment contractors. We may also disclose personal information to government authorities as required by law. In these cases, Sexy Boutique ensures that these third parties commit to protecting your privacy.
How can I access or update my personal information?
If you would like to access or update your personal information, please email our customer service department at [email protected].
Google Analytics
Sexy Boutique uses Google Analytics to collect and analyse user data on our website or digital platforms. We prioritise the protection and privacy of your personal information and strive to provide transparency regarding the collection, usage, and sharing of data through Google Analytics.
Data Collection
When you visit our website and interact with any of our digital platforms, Google Analytics automatically collects certain information about your browsing activities, including:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Referring website or source
- Pages visited and time spent on each page
- Clicks, scrolling, and mouse movements
- Demographic information (age, gender, interests) if available
Purpose of Data Collection
We use Google Analytics to gain insights into our website’s performance, user behaviour, and demographics. The data collected allows us to:
- Understand how users navigate our website
- Improve our website’s functionality and user experience
- Measure the effectiveness of our marketing campaigns
- Personalise content and tailor our offerings to user preferences
- Analyse trends and patterns to optimise our business strategies
Google Analytics and Cookies
Google Analytics uses cookies, which are small text files placed on your device to track and store information. These cookies collect anonymous data unless you voluntarily provide personally identifiable information. You can manage your cookie preferences through your browser settings or opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
Data Sharing
We may share collected data from Google Analytics with our trusted partners, affiliates, or service providers who assist us in operating our business effectively. However, we do not and will not disclose any personally identifiable information to these third parties unless necessary for the purposes stated in this Privacy Policy or required by law.
Google Ads Remarketing
Sexy Boutique uses Google Ads remarketing. Third-party vendors, including Google, show our ads on sites across the internet and use cookies from our website to serve ads based on your past visits to this website.
Visitors can opt out of Google cookies and trackers by visiting the Ads Preference Manager or opt out of a third-party vendor’s cookies by visiting the Network Advertising Initiative opt-out page.
Marketing Offers
If you receive marketing offers from Sexy Boutique and do not wish to receive them in the future, please email our customer service department at [email protected].
More Information
More information about Privacy law and the National Privacy Principles is available from the Federal Privacy Commissioner at https://www.oaic.gov.au.